Right now, you can buy a 2026 Lucid Gravity for roughly $13,000 less than sticker. That changes the math against the Rivian R1S in a real way. Lucid is clearing out leftover 2026 inventory with a $10,000 purchase credit. Buyers who trade in a vehicle or already own a Lucid can stack an extra $3,000 on top. The question is whether a discounted Gravity actually beats a full-price Rivian R1S, or whether you’re just buying last year’s leftovers.
How big is the Lucid Gravity discount, really?
The core Lucid Gravity discount is a $10,000 credit on 2026 Touring and Grand Touring models. It stacks with a $3,000 loyalty bonus for existing Lucid owners, or a $3,000 trade-in allowance. That pushes total savings to $13,000 for eligible buyers. Lucid is also offering 0% financing for up to 72 months on the same leftover stock.
This isn’t a one-time flash sale. Lucid has been ratcheting up Gravity incentives since last October. It started with a single $3,000 discount at one Denver showroom. The discount has climbed steadily since, even as 2027 Gravity models have already started arriving at dealers. That pattern — deepening discounts on a model that’s barely a year old — tells you demand hasn’t matched Lucid’s expectations.
What does the Gravity actually cost after the discount?
A 2026 Gravity Touring runs about $81,550 with destination. Stack the full $13,000 discount and you’re paying around $68,550. The Grand Touring starts near $100,750 with destination. That drops to roughly $87,750 after the same discount package.
That’s a meaningful price move. Discounts this steep almost never show up on six-figure vehicles. There’s a catch, though: you need to qualify for both the loyalty credit and the trade-in bonus to hit the full $13,000. The offer only applies to 2026-model-year leftovers, too, not the newer 2027 Gravity. That newer model starts at a higher price with none of these incentives attached.
How does the discounted Gravity compare to the Rivian R1S on price?
Even after the discount, the Gravity Touring undercuts every Rivian R1S trim except the base Dual Standard. The discounted Grand Touring lands well below the R1S Tri Max, too. Here’s how the two lineups stack up on price, power, and range right now.
| Model/Trim | Price (as discounted/listed) | Horsepower | EPA Range | 0-60 mph |
|---|---|---|---|---|
| Lucid Gravity Touring (discounted) | ~$68,550 | 560 hp | 337 mi | 4.0 sec |
| Rivian R1S Dual Large | $85,885 | 533 hp | 329 mi | ~4.5 sec |
| Lucid Gravity Grand Touring (discounted) | ~$87,750 | 828 hp | 450 mi | 3.4 sec |
| Rivian R1S Tri Max | $108,885 | 850 hp | 371 mi | 2.9 sec |
Look at that Grand Touring row again. For about $21,000 less than a Tri Max R1S, you get nearly identical power. You also get nearly 80 more miles of EPA range. That’s not a marginal win. That’s the discount doing real work.
Is the Lucid Gravity actually the smarter buy over the R1S?
For buyers who care most about range and three-row luxury per dollar, the discounted Gravity is the smarter buy right now. It’s especially strong at the Grand Touring level, beating the R1S Tri Max on range while costing thousands less. The R1S still wins on off-road capability, interior durability, and Rivian’s track record with real-world adventure use.
I’d lean Gravity if your life is mostly highway miles, school runs, and road trips. The range advantage and 400-kW charging speed matter more there than on a trail. If you actually tow campers, boats, or gear regularly, the R1S’s rugged reputation still carries weight. So does Rivian’s camp-focused ecosystem, even at a higher price.
One caution worth flagging: Lucid has had its own recall history. That includes a 27,100-vehicle Lucid Air recall worth reading up on before you commit, even though it covers a different model. Rivian hasn’t been immune either. The brand’s R1S recall affecting 100,700 vehicles is still fresh enough to factor into your decision.
Should you wait for 0% financing instead of chasing the discount?
If you can get approved, the 0% APR for 72 months on a leftover 2026 Gravity may beat even the $13,000 cash discount in total savings. It depends on your credit and how long you plan to keep the vehicle. Rivian’s own promotional financing has moved around too. It’s worth comparing both before signing anything — we broke down the Rivian R1 financing rates in detail if you’re cross-shopping.
Whichever route you pick, run the real numbers on what owning either EV costs over five years. Don’t just look at sticker price. Our full guide to EV total cost of ownership walks through insurance, charging, and depreciation differences. Those matter more than the initial discount once you’ve owned the thing a year or two.
FAQ
Does the Lucid Gravity discount apply to the 2027 model?
No. The $10,000 credit and stackable incentives apply only to leftover 2026 Gravity Touring and Grand Touring inventory. Lucid began selling the newer 2027 version without these discounts.
Is the Lucid Gravity discount available on leases?
Yes, but the structure differs. Lease deals carry their own incentive amount plus the stackable loyalty and trade-in credits. The full $10,000 cash credit is reserved for purchase and finance customers.
Does the Rivian R1S have any current discounts to match?
Rivian hasn’t matched Lucid’s aggressive cash-back approach on the R1S. Instead, it leans on promotional financing rates that shift periodically. Check current offers directly before assuming either brand’s deal is better.
Which is better for towing, the Gravity or the R1S?
The Rivian R1S still has the edge for serious towing and off-road use. It’s backed by a longer track record in that space. The Gravity Grand Touring’s 6,000-pound rating is solid, but newer and less battle-tested.